Gender inequality to be tackled at this weekend’s Wireless Festival

"Smirnoff set up Equalising in Music in 2017 because the music industry had been sidelining female talent for too long," said Sam Salameh, Head of Smirnoff. "And we’re continuing to put our money where our mouth is. This is about giving under­represented talent a platform, inspiring the next generation of women headliners and influencing the industry to enable genuine, long­lasting change. "This year at Wireless, we’re partnering with Rinse FM to curate our Smirnoff House lineup with the best in female talent to make a difference where it matters the most. Rinse FM helped create the genres that are thriving at Wireless and have many female success stories - some of which will be bringing the good times to the Smirnoff House." Sarah Lockhart of Rinse FM added: Since its pirate beginnings Rinse has been nurturing talent and pushing boundaries. Thanks in no small part to the likes of Julie Adenuga, Maya Jama and Emerald, female presenters have inspired and influenced our entire radio output. It’s fitting to be teaming up with Smirnoff Equalising Music and Wireless to celebrate a wealth of diverse female talent and promote a shift in urban culture" [caption id="attachment_188183" align="alignleft" width="5760"] Smirnoff, with support from Festival Republic and Rinse FM, will curate an all-female lineup for Smirnoff House.[/caption]