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James Bond-in-waiting Idris Elba to design clothing range for Superdry

Published 09:34 26 Mar 2015 GMT

JOE
James Bond-in-waiting Idris Elba to design clothing range for Superdry

Homelifestyle

Idris Elba - one of the coolest men on the planet and (hopefully) a future James Bond - has signed up to design a premium clothing range for Superdry.

The brand is hoping that a bit of the gloss from Wire and Luther actor will rub off on them following a dip in sales, the Guardian reports. If anybody can help them, it’s this man. Mr Elba’s range will be in shops ahead of the Autumn/Winter 2015 season. H/T: The Guardian

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James Bond-in-waiting Idris Elba to design clothing range for Superdry