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20th Dec 2015

Cadbury are trialling some crazy new flavours in their famous Milk Tray chocolates

Why?

Conor Heneghan

All because the lady loves wasabi doesn’t quite have the same ring to it.

Much like turkey and ham, mince pies and overindulgence, Milk Tray generally prove very popular at Christmas.

It’s just not Christmas without cramming hazelnut swirls, orange truffles and that delicious heart-shaped caramel down your neck on December 25.

joeychoc

But according to the Telegraph, Cadbury are planning on mixing with the formula a little to appeal to more health-conscious consumers, but we’re not sure the new options will go down too well with existing Milk Tray fans.

Wasabi cream, kale and beetroot jelly-flavoured fillings are amongst the new sweets being trialled by Milk Tray scientists and it doesn’t seem as if anyone is around the shout ‘Stop!’

“Beetroot is one of the ways you can get the red colour without using artificial colourings,” Dave Shepherd, Milk Tray’s head of product development, is quoted as saying in the Telegraph.

“Kale is more of a gamble, but people are much more health orientated and crispy kale is already being eaten by some as a substitute for crisps. Ten years ago, nobody would’ve thought chilli chocolate would work.”

None of these sweets, mercifully, will be in the Milk Tray boxes we’ll all be consuming this Christmas, but who knows what chocolate-y doom the future might bring?

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What’s next? Taking the caramel keg out of the Roses box?

This madness needs to stop.