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1st December 2022
08:12am GMT
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Christopher Raeburn, who is known known for reworking surplus fabrics to create his designs, said: “Every decision we make as a business is underpinned by the three Rs; remade, reduced and recycled.
“We hope our responsibly made, rail-inspired tracksuits encourage more people to make better choices for the environment.”
The research also found 68 per cent of Gen Z aged between 18-24 consider living a sustainable lifestyle is a ‘badge of honour.’
Doing their bit for the planet by living sustainably was considered more important than how much money they have in the bank, going on holiday, and progress in their career.
More than half of 18 to 30-year-olds (57 per cent) admitted they feel guilty about their negative impact on the environment.
And as a result, two-thirds have made lifestyle changes to reduce their carbon footprint in the past year alone.
With 59 per cent of this age group claiming they are proud to do their bit to help the environment.
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It also emerged, nine in 10 would be proud to switch to train travel, according to the OnePoll figures.
With 49 per cent already having switched to train travel from another mode of transport – for example plane or car – at least once in the last 12 months.
Social media and influencers have also made an impact on 32 per cent of all adults, as have green politicians and government initiatives.
Perri Kiely, Diversity dance member and radio presenter, said: “Wherever I can, I aim to make small changes that will have a positive impact on the world around us.
“I’ve loved working on this campaign to encourage others to do the same, whether that’s choosing to travel by train or making more sustainable fashion choices.”
All proceeds from the TRACK-suit, which can be purchased here, will go to the WWF (World Wide Fund for Nature) – with customers also able to claim a free digital railcard worth £70.
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