This is why people are freaking out over something called 'Balmain' today... 6 years ago

This is why people are freaking out over something called 'Balmain' today...

It's all over our timelines.

The word 'Balmain' has been trending worldwide today and has been all over our Facebook feeds too, so what's all the fuss about?

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Balmain is a french clothing line famous for dressing people like Kim Kardashian and Kendall Jenner - and their high street collaboration with H&M went on sale today.

The reaction was remarkable.

The Long Game.

The Madness

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Indifference.

The despair.

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Facebook Fear.

B1

London Lunacy.

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Resignation.

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We're not ashamed to say it almost completely passed us by.