This is why people are freaking out over something called 'Balmain' today...
It's all over our timelines.
The word 'Balmain' has been trending worldwide today and has been all over our Facebook feeds too, so what's all the fuss about?
Balmain is a french clothing line famous for dressing people like Kim Kardashian and Kendall Jenner - and their high street collaboration with H&M went on sale today.
The reaction was remarkable.
The Long Game.
— Kay Fitz (@KayyFitzz1) November 5, 2015
2 things I couldn't care less about.
Websummit and balmain
— Nicky (@nickyode) November 5, 2015
my family died in the great h&m balmain riots of 2015
— L.A.S. (@SartoriallyInc) November 5, 2015
— Bobby (@BobbyBreuer) November 5, 2015
— Amy Meehan (@Amybellxxx) November 5, 2015
We're not ashamed to say it almost completely passed us by.