It's all over our timelines.
The word 'Balmain' has been trending worldwide today and has been all over our Facebook feeds too, so what's all the fuss about?
Balmain is a french clothing line famous for dressing people like Kim Kardashian and Kendall Jenner - and their high street collaboration with H&M went on sale today.
The reaction was remarkable.
The Long Game.
https://twitter.com/KayyFitzz1/status/662233014869602305?ref_src=twsrc%5Etfw
The Madness
https://twitter.com/TheGodsAndDante/status/662266855281807360
Indifference.
https://twitter.com/nickyode/status/662274459190108161
The despair.
https://twitter.com/SartoriallyInc/status/662283246915465216
Facebook Fear.
London Lunacy.
https://twitter.com/BobbyBreuer/status/662237824972947456?ref_src=twsrc%5Etfw
Resignation.
https://twitter.com/Amybellxxx/status/662228346382741504
We're not ashamed to say it almost completely passed us by.
