It's a debate that has raged for years, dividing families and countrymen, turning friends into foes, brother against brother. It's ugly, folks.
It's not Brexit. It's not whether you put ketchup
on your chips or to the side. It's how you pronounce the word 'Primark'.
Now this may not seem like the most important debate right now, given the state of the world, but trust us: it is. It's been carving up a storm on Twitter, with people on both sides of the divide equally shocked by the other's choice of pronunciation.
On one side, the 'Pr-eye-mark' people.
https://twitter.com/mattyfwhite/status/896847607502340097
https://twitter.com/RossWilliams_/status/896849037877534720
https://twitter.com/Kirstylu29/status/896827740002942976
And on the other, the 'Pr-eee-mark' people.
https://twitter.com/see75/status/897016282645712896
https://twitter.com/gregmaguire_/status/888879691393880064
https://twitter.com/nmccabe673/status/897021115524157440
It's a fierce fight, let me tell ya. But there is a definitive answer, and
it comes from Primark themselves.

So there you have it. It's 'Pr-eye-mark', and if anyone tells you otherwise, tell 'em they're wrong.