When Protein World launched a billboard ad that asked ‘Are you beach body ready?’ on the London Underground, the backlash was swift.
The ad – featuring a bikini-clad model – was attacked on Twitter and Facebook, quickly becoming the subject of an online petition and, ultimately, sanctions by the advertising watchdog.
Carlsberg didn’t miss a beat, however, showing their smarts with a clever idea to poke fun…
In fairness, Protein World took it in good spirits…
If @carlsberg are getting involved, you know you are #Winning 😎😂 pic.twitter.com/8ibMeFlQ71
— Protein World (@ProteinWorld) April 30, 2015
