Life | Food | 1 week ago
Everyone is loving how perfectly Morrisons dealt with a doughnut sex complaint
This is superb! Well done Morrisons

Fair play, Cam.

The problem with large corporations on social media is that they're on a hiding to nothing. If they're too straight-laced and official, they seem po-faced and out of touch, and yet any attempts at humour are often shot down as 'trying too hard' and being incredibly lame.

But credit where it's due, Morrisons' official account played a blinder with one mischievous customer who decided to put in a pisstake complaint about their delectable doughnuts. He wasn't happy about the affect on his sex life, and the supermarket chain responded perfectly.

It all started when 'Silverfox' complained about the lack of a hole in the sugary snack he'd bought...

Rather than ignore the puerile tweet, or reply with a straight but dour party line, 'Cam', who was manning the account, responded in kind with a friendly suggestion...

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The complainer then took it a step further to test the waters...

But Cam was not to be outdone...

At this point, Silverfox began to open up...

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Cam was nothing if not understanding...

This was muchly appreciated...

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Then, for a lovely little happy ending, the customer realised the conversation had gone and viral was excited to let his new friend know...

Read more about:

Food, Sex, Doughnuts, Morrisons