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02nd Mar 2018

Lacoste has replaced their iconic crocodile on new polos to help save endangered species

Save me the crocodile tears

Kyle Picknell

A lemur. A gibbon. A rhino. These are the cool animals now.

Famous French tennis brand Lacoste has released a new series of polos all featuring animals other than their signature crocodile for the first time in their 85 year history.

But fear not, the bold move is the result of an extremely good cause; they are replacing the beguiling croc with ten different endangered species, with the proceeds of the shirts going to the Union of the Conservation of Nature, who they have agreed to partner for the next three years.

The polos themselves are the typical Lacoste affair – gleaming white design classics – with each shirt adorning an endangered animal. There will only be 1,775 of the shirts produced, with each shirt’s production number directly correlating to how many of that species are believed to be left alive in the wild.

Image credit Lacoste

There are 450 Anegada ground iguana, 350 Sumatran tiger, 250 Saola, 231 California condor, 157 Kakapo parrots, 150 Cao Vit gibbon, 67 Javan rhino, 50 Northern Sportive lemur, 40 Burmese Roofed turtle and 30 Vaquita.

A vaquita, by the way, is a rare type of porpoise. I didn’t even have to google it*.

Whilst I always loved the crocodile, some of the new designs are, how do I put this, extremely flame-y.

Image credit Lacoste

The Save Our Species press release reads: “The crocodile. This is how the French tennis champion Rene Lacoste was nicknamed in 1927 for his tenacity on the court. Today, the Lacoste logo still symbolises the will and commitment the brand invests into each action it undertakes.

“Taking the capsule collection from concept to launch has been achieved in half the time it usually requires for such a project and testifies to the dynamism which businesses like Lacoste can bring to the global extinction threat: a universal challenge which many agree is of utmost urgency to environmental sustainability.”

Image credit Lacoste

The shirts were launched at the Paris Fashion Week and are on sale now. You can check them out on the Save Our Species website or the Lacoste store. You can also keep track of the campaign in its entirety with the #SaveOurSpecies.

Help save some animals, look smart as fuck whilst you do it. This seems like a win-win to me.

*obviously, yeah, I had to google it