If you hadn't cottoned on, companies in 2016 are doing their absolute best to make it stupidly easy for you to buy their stuff.
You'll remember that Domino's recently made it possible to order a pizza using just
an emoji, and now Amazon have launched their one-click Dash Buttons on our shores.
Available in the US for a while now, the Dash Button is a miniature, wi-fi enabled device that lets you order and re-order a product of your choosing with just a click of a button.
You can either buy the device and pair it with your favourite product, or pick up one of the pre-set branded buttons.
This is where it gets interesting. Household names such as Gillette, Huggies, Wilkinson and Listerine have already jumped on board with Amazon's futuristic vision on online shopping, but the one that seems to be getting the most attention is Durex.
That's right. From now on, anyone running low on condoms will be able to get a fresh batch dispatched from their Amazon account at just the click of a button.
https://twitter.com/alexhern/status/770884852900036609
One the one hand, having such a practical protection procedure in place is sort of admirable. But realistically is there a man or woman alive that actually gets through that many rubbers?
https://twitter.com/moneywatch/status/770962045969793024
https://twitter.com/ODDERZinnit/status/770921542490419200
And then you have to consider where you'd actually keep the thing. Buried shamefully in your pocket, or hanging pride of place above the bed?
https://twitter.com/aigwilson/status/770913825688289280
https://twitter.com/DavidBedwell/status/770976009931796480
https://twitter.com/almostwitty/status/770923053761126400
https://twitter.com/apsouthern/status/770926837971185664
And then there's the
really big question.
Amazon Prime members will be able to use their Dash Buttons in conjunction with the Unlimited One-Day delivery service, which is great. But when it comes to condoms, well, sometimes you might require one a bit faster.
That is, unless you're a really great entertainer.
https://twitter.com/yeahokbabe/status/770991802337886208
https://twitter.com/headfirst_dom/status/770976095386697728
All that said, we're relatively okay with the one-button machines making our shopping that bit more lazy.
We also want to voice our approval of toy blaster company Nerf getting involved. Even if absolutely nobody requires an emergency supply of foam darts at their disposal, it's good to know the kids are covered.
https://twitter.com/stuartdredge/status/770982748077056000
A Dash Button will set you back £4.99, but they're essentially free after the first press, as users get the same price off their first order. Check out the full range
here. Welcome to the future.
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