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Amazon announces huge week of sales for spring
Amazon has announced important details about its spring sale which will feature hundreds of thousands of deals.
The retail giant has confirmed that the spring deals will be available between 25-31 March.
Shoppers will be able make savings of up to 45% off on brands including Shark, Ninja, Adidas, Philips and Amazon’s own devices.
The week-long spring sale will feature limited-time Lightning Deals, recommended deals that have been personalised to you and ‘WOW! Deals’.
The latter will feature products from top brands, with new deals dropping every day throughout the event in electronics, kitchen, home and more to keep an eye out for.
Below you can find out everything we know so far about Amazon’s spring sale.
When is the Amazon spring sale?
Amazon has confirmed that the Prime Day spring sale will take place from 12am GMT on Tuesday, 25 March 2025 until 23:59pm GMT on Monday, 31 March.
This means there will be a full week of deals and discounts at amazon.co.uk/springdealdays.
What deals will be available in the spring sale?
Amazon is keeping the specific deals tightly under-wraps, but it has revealed some things.
There will be up to 45% off on the day, with “hundreds of thousands of deals” on brands such as Shark, Ninja, Philips and Adidas.
Plus there will also be offers on popular Amazon devices including Echo, Kindle, Ring, Blink, Fire TV and eero.
It’s also been confirmed that there will be up to 30% discount on Amazon Private Brands which includes Amazon Basics and Amazon essentials.
While customers can get 20% off the Amazon Resale section, which features quality used, returned or open-box products. These discounts will be available here.
How do I access the deals?

It’s been confirmed that all Amazon customers can shop for deals during the Amazon Spring Deal Days, so you don’t need to be a Prime member.
But if you are a Prime member you’ll have access to exclusive discounts, as well as other benefits that come with a membership including one-day delivery on thousands of items in the sale.
How much is an Amazon Prime membership?
If you’re in the UK, you can join Prime for £8.99/€6.99 per month or £95.00/€69.90 per year at amazon.co.uk/prime, with a 30-day free trial.
While students and young adults aged 18-22 can get 50% off Prime in the UK, with a 6-month trial at no cost and £4.49 per month / £47.49 per year at amazon.co.uk/joinprime.