Personal trainer sheds light on the secrets of 'before and after' photos 2 weeks ago

Personal trainer sheds light on the secrets of 'before and after' photos

Beware of what you see on social media

Before and after pictures are meant to motivate you - but when you see how easily photos can be manipulated, they can have the opposite effect.

Judging your own body and fitness levels based on what you see on social media can be profoundly damaging. Here is why.

Personal trainer Max Bridger posted the following before and after images on Instagram. It genuinely looks like he's been dieting or on a weight loss cut for a few weeks.

But there's a catch.

The two photos are just 90 minutes apart.

View this post on Instagram

90-MINUTE SHRED... 🤩💪🏼 . REMINDER, that lots of the influencers, reality TV celebs, & cowboys on social media can easily fool us into believing 'the hype.' 😭 . These photos are 90 minutes apart. There's been zero editing between them. Zero pumping up. Zero tanning. The only difference is the lighting... #HalfNattyLightingCrew #TheOGsKnow 🌞 . Now, imagine the difference that can be made with a good photographer, editing AND photoshop wizardry... 🎨 . This is the reason why when we see our latest Instagram/celeb obsession in real life, we are usually taken aback at how normal (different to their digital life) they actually look. Just like us normies! 🧐 . So this is a reminder to be careful when you buy into something from someone who's just adopted a fitness lifestyle, or simply seems too good to be true. As you may be in for a severe lack of a treat when parting with your hard earned cashola! 👊🏼 . #ProgrammeComingTomorrow #ManyPoundsAnHour #LightingOfTheGods #SpanishDownlighting #EditingManGaveMeAbdominals #DontBeFooled . Inb4 #EhMaGurdTattooHasChangedSideCantBeSameGuy

A post shared by Max Bridger (@mb_ldnm) on


We asked Max to explain how he manipulated these pictures in just 90 minutes.

He said: "The first photo is relaxed, in a neutral and straight on stance, with flat, white lighting. I also have a glum expression, which all add up to making this before shot appear worse.

"The after shot is at a better angle and pose for my body type (wide waist and narrower shoulders), with more yellowed spotlighting that is set above and to one side. I've angled myself towards the light to provide shadow across the muscles, which adds contrast and highlights muscle mass and definition more."

All you see is a mere lighting change - but that's just one example of how before and after images are routinely manipulated on social media.

Photo: iStock

"There are a few really simple ways to improve transformation photos that are often done accidentally," Max says.

"Different heights for the camera provide a subtle change in perspective (higher tends to be better for male physique shots where the torso and thighs are prime targets).


"Zooming in, or out, more on the after photo depending on whether you’re trying to show muscle gain or fat loss is another. And just using basic editing options like contrast, sharpen and such like available on Instagram on the photo you are more proud of – as you wouldn’t naturally bother playing with a shot you are simply using as your low point (physique wise)."

What you might not realise is the majority of 'after' images will be taken straight after a workout.

One of the co-founders of LDNMuscle, Max said: "Other techniques most people will use include having an impromptu photoshoot straight after a gym session, with a better tan, in better lighting, tensed rather than relaxed, and then picking the best image out of the several they took."

It is common for influencers and celebrities to go one step further, to the point image editors distort their bodies to make them narrower in some places, wider in others, and more defined across the abs, arms and shoulders (usually).

Whereas you would need a professional photographer to do this years ago, the same manipulation can be achieved quite easily on a smartphone.

Bridger says: "Worryingly, this kind of editing can now be quickly and fairly well-achieved with smartphone apps.


"It has become much easier for people to feel they have to have every single bit of content they put out edited to maintain their 'online image'. It's one of the reasons you have lots of glamour accounts with bendy backgrounds around the waist and hips."

Such clear and obvious image distortion can have a damaging impact on mental health.

Bridger says: "For some people, transformation-style imagery can be damaging. I personally could be feeling quite good about my physique and physical performance, before stumbling on my explore page and coming across tens of demi-god like individuals living their best life on Instagram.

"If you are constantly exposed to images of people in enhanced versions of their (natural) peak conditioning, it becomes more unlikely that you will ever feel satisfied with your own body image.

"Thankfully, I am in a position to know how easy it is to manipulate photos with technology, and how easy it is to purchase and transform your body with the right steroids and performance enhancing drugs in months (if not weeks)."

Bodybuilding photo shoots undergo extensive lighting and editing processes. (Photo: iStock)

Does this mean we should disregard before and after photos as an indicator of fitness progress?

"I wouldn't say you should disregard transformation photos. You just need to examine them more closely (especially if you are considering parting with your hard-earned monies for one of their products the transformation shot is being used to directly or indirectly advertise!)"

In people who may suffer body image anxieties, the long-term effects could lead to conditions such as anxiety, depression, body dysmorphia and eating disorders.

Max says: "We all have our unique levels of mental resilience, so I am not saying influencers are directly responsible for an increase in mental health issues, but I would assume social media (via the mediums of smartphones and reality TV) has a uniquely negative influence on a lot of people's mental health long term in modern times."