Watch Sam Smith's 'Writing's On The Wall' teaser - don't worry it doesn't take long
Talk about dragging it out.
First it was the wait for to find out whether Sam Smith had the Bond theme job, then the months to actually hear the track, now it's time for the teasers for the 'Spectre' song.
It's not a new strategy. For years, Bond bosses have revelled in the games. NASA releases historic discoveries from years of research quicker.
Seeing as 'Writing On The Wall' is on course to score a Number 1 this Friday, potentially becoming the first James Bond theme song to do so, I guess they're allowed to bask in some glory.
Filmed in the same locations as 'Spectre', it opens with a scene of coffins draped in Union Jacks interspersed with shots of Smith. And that's it, a whole 15 seconds.
Blink and you'll miss it...