Nothing like a good mate to help spread a massively embarrassing picture of you online.
Of course, the level of exposure for an unfortunate image is much, much greater when you're a member of One Direction.
A deeply unflattering snap of the band's Irish member, Niall Horan, has gone viral in the last few hours. His bandmate Louis shared the picture on Instagram, and like most things they all posy, it has gone viral with more than 730k likes.
The photo in question shows Niall mid-blink and mid-sentence, his face frozen into a mortifying grimace.
Louis posted the image and said: "Giving it the big talk for soccer aid but this man doesn't look very confident does he Niall ... P.s really sorry couldn't resist when I saw the photo ??"
https://www.instagram.com/p/BGA0u2_L4Sq/?taken-by=louist91&hl=en
#OhNoNiall went viral as a result with fans sharing the image.
https://twitter.com/zjmskaterkid/status/737256502831001600
https://twitter.com/NoControlProjec/status/737248500266631168
https://twitter.com/astonnarry/status/737213030325473281
https://twitter.com/tomlinsmarvel/status/737211867156910083
https://twitter.com/1DUpdatesPolish/status/737183961206624256
https://twitter.com/almightyhazza94/status/737183902205382656
https://twitter.com/horanaddixt/status/737167368682508288
https://twitter.com/harryftirene/status/737161327035158528
And these fans had some advice if Niall wants revenge on Louis...
https://twitter.com/harrysfckngsmut/status/737159167652155393
https://twitter.com/nialls_hat/status/737251544614080512
