Join Sacha Baron Cohen and a star-studded cast at the global premiere for new film ‘Grimsby’

Ali G, Borat, now Nobby.

Sacha Baron Cohen is unveiling his latest character for his new film 'Grimsby', with the first premiere taking place in London tonight. Nobby is described as a 'sweet, slightly dimwitted English football hooligan' who reunites with his long-lost brother Sebastian (Mark Strong), a deadly MI6 agent, to prevent a massive global terror attack and prove that behind every great spy is an embarrassing sibling. Nobby has everything a man from Grimsby could want: 11 children, the most gorgeous wife (Rebel Wilson) in the North East, and numerous welfare scams that keep the checks rolling in. We're intrigued....although the fine folk of Grimsby might not be. Watch Sacha and the cast on the red carpet below.