How did this Irish bus company fall for this daft Back to the Future prank?

As pretty much the whole world knows by now, today is the day that Marty FcFly travelled to in Back To The Future.

October 21, 2015 was the date and it has been marked by all manner of memes and GIFs. Some took to Twitter to mark the occasion and have a bit of fun with it, like this chap: https://twitter.com/funjicey/status/656728197543960576?ref_src=twsrc%5Etfw The Dublin Bus social media team fell for it hook, line and sinker: https://twitter.com/dublinbusnews/status/656728590206107648?ref_src=twsrc%5Etfw It's nice that the company showed genuine concern, but they should have seen this coming.

@dublinbusnews emmm☺️ pic.twitter.com/OTp1bVbt8s

— Martin Joyce (@funjicey) October 21, 2015