Deadpool takes over every single Blu-Ray cover in shop in incredible marketing stunt
Do you wish more movies had Deadpool in them?
The first Deadpool movie gave the superhero genre a much needed shot of humour. Often they can can be incredibly po-faced and self-serious, and Deadpool introduced a wry sense of humour (and some dirty language) to the comic book film, both taking the piss and playfully paying homage. Ok, the Marvel movies weren’t exactly short of jokes, but Ryan Reynolds took it to the next level.
We're all living in 2018. Deadpool 2's marketing team is living in 3018. pic.twitter.com/jL4cEIduZN
— Blake is at #DisneyWorld until March 2nd (@BlakeNorthcott) May 16, 2018
But this might be the most impressive stunt yet. In the US, special sleeves have been added to Fox Home Entertainment’s Blu-ray back catalogue, with Deadpool himself recreating the original covers. He replaces Clint Eastwood on The Good, The Bad and The Ugly, and Arnold Schwarzenegger in The Terminator. He holds up a bar of soap on the Fight Club cover. He rides a horse on War for the Planet of the Apes. He takes the place of every single X-Man on Days of Future Past.
guys look at the movie rack at walmart! brett just sent me the photo. the promo for deadpool is unbelievable pic.twitter.com/eDSL05MLbg
— vworp vworp (@rainbowslinky) May 15, 2018
In the biggest plot twist of this film’s marketing campaign - #Fox has now released classic & contemporary films in their library on blu ray with #Deadpool photobombing the respective covers. (Walmart exclusive) pic.twitter.com/DmMHXhfYeL
— Jayme K (@brainexploderrr) May 15, 2018
The special edition Blu-rays are exclusively available at Walmart in the US. And in some stores, it means that Deadpool has completely taken over the entire entertainment sections.
The full list of movies getting special covers are :
- Assassin's Creed
- Cast Away
- Edward Scissorhands
- The Good, the Bad and the Ugly
- My Cousin Vinny
- Office Space
- Revenge of the Nerds
- The Terminator
- War for the Planet of the Apes
- X-Men Apocalypse
- X-Men Days of Future Past
- X-Men First Class