Deadpool takes over every single Blu-Ray cover in shop in incredible marketing stunt 1 year ago

Deadpool takes over every single Blu-Ray cover in shop in incredible marketing stunt

Do you wish more movies had Deadpool in them?

The first Deadpool movie gave the superhero genre a much needed shot of humour. Often they can can be incredibly po-faced and self-serious, and Deadpool introduced a wry sense of humour (and some dirty language) to the comic book film, both taking the piss and playfully paying homage. Ok, the Marvel movies weren’t exactly short of jokes, but Ryan Reynolds took it to the next level.

And the marketing has been even more out there. The first film has those emoji billboards, and for the sequel they even roped in David Beckham.

But this might be the most impressive stunt yet. In the US, special sleeves have been added to Fox Home Entertainment’s Blu-ray back catalogue, with Deadpool himself recreating the original covers. He replaces Clint Eastwood on The Good, The Bad and The Ugly, and Arnold Schwarzenegger in The Terminator. He holds up a bar of soap on the Fight Club cover. He rides a horse on War for the Planet of the Apes. He takes the place of every single X-Man on Days of Future Past.


The special edition Blu-rays are exclusively available at Walmart in the US. And in some stores, it means that Deadpool has completely taken over the entire entertainment sections.

The full list of movies getting special covers are :

  • Assassin's Creed
  • Cast Away
  • Edward Scissorhands
  • The Good, the Bad and the Ugly
  • Logan
  • My Cousin Vinny
  • Office Space
  • Predator
  • Revenge of the Nerds
  • Speed
  • The Terminator
  • War for the Planet of the Apes
  • X-Men Apocalypse
  • X-Men Days of Future Past
  • X-Men First Class