Will "ill Will" Lavin is JOE's Head of Music & Lifestyle.
With 15 years of experience as a journalist, TV pundit and PR, he's no stranger to the music industry. A 2015 IMC Award-winner, Will has written for publications such as Time Out, Complex, Daily Mirror, International Business Times, The Sun, VIBE, RWD, XXL, Blues & Soul, MOBO, and many more.
A regular guest on SKY News, he's also made appearances on Channel 5 News, BBC World News, Channel 4's The Big Breakfast, and even hosted a four-part radio show on BBC 1Xtra.
Other accolades include being on the voting panel for BBC's Sound of the Year in 2007 and 2008, which saw Mika and Adele top the lists respectively. Will is also a voting academy member for the MOBO Awards.
Some of his favourite artists include: 2Pac, Prince, Marvin Gaye, Kings of Leon, Barry White, Devin the Dude, Eminem, 30 Seconds To Mars, Outkast, Big Sean, The Maccabees, Limp Bizkit, Ginuwine, Kendrick Lamar, Skunk Anansie, Drake and Black Coffee.