'Never do Twitter Q&As' is the 'Never work with children or animals' of the internet era.
With Jack Wilshere returning to fitness ahead of Euro 2016, ESPN called on fans to ask the England midfielder anything they wanted, using the #AskWilshere hashtag.
https://twitter.com/ESPNUK/status/730351799345893376
On reflection, they may have been a little too broad with their remit.