England has joined Wales, Scotland and Northern Ireland in introducing charges for plastic bags, and it's reignited the country's love for complaining.
Every plastic bag you use at a large retailer in England will now cost you 5p, so it's time to work out where you left that Bag for Life.
At times like this, the Twitter outrage cycle has a reassuringly familiar feel to it.
First you have the genuine complaints.
https://twitter.com/agapanthus49/status/650937961702404097
Then people complaining about people complaining.
https://twitter.com/keewa/status/650947950408003584
Some will highlight the Britishness of it all.
https://twitter.com/peatreebojangle/status/650951080843550720
While others will pick out an example of a newspaper's hypocrisy on the matter.
https://twitter.com/dynamicthinking/status/650795137644298240
The jokes begin.
https://twitter.com/joolsd/status/650960293338742784
Followed by the anti-jokes.
https://twitter.com/kerihw/status/650963664145678336
Then the archive footage got a spin out.
https://twitter.com/_youhadonejob/status/650996646210371584
Before, finally, someone moves the goalposts altogether.
https://twitter.com/alan_maguire/status/650951228990586880
It's almost reassuring.
