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11th May 2015
06:38pm BST

Have you spotted the latest @NAT_Group bus ads around Cardiff? Thoughts?! pic.twitter.com/3pIaF8EZNY
— S3 Advertising (@S3Advertising) May 11, 2015
Dear @NAT_Group, I find your new promotion in Cardiff hugely uncomfortable, not to mention objectifying... pic.twitter.com/OPipr7Ovea
— Vicky Chandler (@VickyChandler) May 11, 2015
Don't worry men, your bodies aren't immune from the sexualisation of @NAT_group either! Terrible marketing. pic.twitter.com/24KHF6LcIz
— Vicky Chandler (@VickyChandler) May 11, 2015
Does the old saying that any publicity is good publicity apply to this?
You can read the full apology statement here.