Pics: Welsh bus company forced to apologise for saucy adverts

A South Wales coach company has been forced to try and clear up a PR disaster on Monday following some rather saucy advertising on their vehicles.

"The slogan of ‘ride me all day for £3’ whilst being a little tongue in cheek was in no way intended to cause offence to either men or women and, if the advert has done so then we apologise unreservedly," read a statement from New Adventure Travel Ltd as they desperately hoped to make amends. The reason for the PR disaster can be seen in the following images of the ads that were put on buses all over Cardiff.

Have you spotted the latest @NAT_Group bus ads around Cardiff? Thoughts?! pic.twitter.com/3pIaF8EZNY

— S3 Advertising (@S3Advertising) May 11, 2015

Dear @NAT_Group, I find your new promotion in Cardiff hugely uncomfortable, not to mention objectifying... pic.twitter.com/OPipr7Ovea

— Vicky Chandler (@VickyChandler) May 11, 2015

Don't worry men, your bodies aren't immune from the sexualisation of @NAT_group either! Terrible marketing. pic.twitter.com/24KHF6LcIz — Vicky Chandler (@VickyChandler) May 11, 2015

Does the old saying that any publicity is good publicity apply to this? You can read the full apology statement here.